CONVERSE MARKETING PROJECT

 

This was a hypothetical marketing campaign created for a marketing project my Senior year at Bentley University for "Converse Kids." Our assigned demographic focus was "teens." During this project, my teammates and I created a marketing strategy proposal to present to the Converse Global Marketing Team. Our objective was to answer questions the team had at the beginning of the semester about this demographic by executing focus groups, surveys, and other methods. Then use that data along with suggestions from the team to create a campaign.  We began this project in groups of 6 but merged into groups of 3 (which explains why the video above only targets teen girls). 

Our campaign played off of what Converse already represents as a brand; The rebel. We twisted this rebel mentality to suggest that everyone is a rebel in their own way. On this page you will find a sampling of the photography I produced for the project. 

You can also find out more about this specific project from this article that was featured on the Bentley Homepage .